Exquisite and dazzling jewellery can add a touch of elegance and charm to a woman's attire. Tanishq is presently one of the most popular jewellery brands of India and have pioneered the concept of branded jewellery and ornaments in India. Tanishq, a business group of Titan Industries Limited, was established in the year 1995 and is currently the most respected and widely spread business conglomerate. Tanishq designs and manufactures jewellery that is breath- taking, contemporary and yet has a tint of tradition. Tanishq produces 22 karat pure gold earrings that come in various shapes, sizes and designs. Some earrings are embedded with precious stones or colour gemstones. Tanishq's 22 karat jewellery sets are overwhelming and could prove to be apt for occasions such as marriage, festivities etc. Furthermore, Tanishq also makes bangles, chains, nose pins, pendants, finger rings, Mangal Sutras etc. Tanishq also produces products made from silver such as deity idols etc. Recently, Tanishq has started producing diamond jewellery that are affordable and stunning. Tanishq diamond jewellery include collections such as; All Day Diamonds, Aria, Dewdrops, Tanishq Solo, Dancing Diamonds, etc. Tanishq diamond collections come with a certificate of authenticity that states the karatage, colour and clarity of the diamond. Tanishq also produces platinum jewellery that is rare, eternal and fashionable. Designs of Tanishq's platinum earrings, necklaces, pendants, sets etc, are inspired by classic or contemporary themes and can be worn on special occasions or everyday use. Some platinum jewellery sets have precious stones such as diamonds embedded in them. Tanishq has collaborated with Ponds Femina Miss India Contest, thus making beautiful crowns for the three winners that, radiate even more with planted gemstones. Tanishq jewellery offers purity and rarity combined with contemporary yet traditional jewellery designs. Tanishq also manufactures gift vouchers that range from Rs 2,501-Rs 25, 001.